McCarthy Strategies believes the strategy of revenue growth, not cost reduction is the best path to long-term profitable growth. We will work side by side with your team through this entire process to assist your organization in achieving increased revenue targets. The steps below are simple but the success depends on managements' commitment of purpose and effort.
Identify the right sector to compete. Focus on profitable top-line growth options whether by innovation or enhancements whether by internal growth or acquisitions. This process alone is a method of prioritization that helps other managerial decisions.
Assess what it takes to lead Growth. Evaluate the growth options with the greatest likelihood of success. Define competitive advantages, identify opportunities for improvement, explore logical extensions of current revenue mix and clearly understand the risks and benefits of options under consideration. Learn to quickly abandon flawed ideas and only move forward with well thought-out ideas.
Create a strategic plan propelled by revenue, which is clear, concise and adaptable. Develop a related marketing plan that supports but does not dictate strategy. Produce a resource plan to determine if the right people are in place. Generate a financial plan to fund growth.
Implement strategy and tactics designed to exceed anticipated results. Provide the necessary tools, training and processes that create an organizational culture believing in vigorous growth. Fundamentally, implementing growth strategies is a continuing process.
Evaluate marketing and sales results on an ongoing basis. Not every initiative will meet expectations. Be prepared to respond to market changes and make the necessary adjustments to achieve success.
Risk Management Review
A risk assessment and review is similar to the revenue increase review in that we help identify, assess, create a plan, implement and evaluate. This assessment is done for both business and regulatory purposes and may cover Management, Financial, Environmental and Supply risks.
The basic questions we help you answer are:
What is it that can go wrong?
How can it go wrong?
What are the implications if it goes wrong?
How can the effects be minimized?
What is the cost to prevent this event or occurrence?
The assessment includes an analysis of possible events including the cause, nature, frequency, likelihood and consequence. Our primary focus is on the identification and assessment of risk with a secondary focus on the related controls.
Resource Management
The Resource Management process is similar to the Revenue Growth process in that the same five steps are applied to determine, analyze and execute the overall objective of best use of resources.
IDENTIFY - Business needs substantial resources dedicated to revenue growth. Too often substantial resources are devoted to non-revenue producing activities. This step helps organizations focus on the correct activities and the necessary resources of those activities.
ASSESS - Use of resources should be analyzed and reviewed to achieve maximum benefit.
CREATE PLAN - This involves effective outsourcing or redirecting of resources for all tasks not directly involved with revenue. Increasing profitable revenue is the main goal and having the most resources dedicated to that task is the key mission.
IMPLEMENT - Some tasks lend themselves easily and quickly to outsourcing while others need more consideration and time.
EVALUATE - This process is continuous and needs ongoing financial and operational review.
The payoffs for better management of resources are huge. McCarthy Strategies will use its expertise to help your organization in these six areas of better managing resources:
Focusing on the basics of the core business
Managing shared resources more efficiently
Pricing of internal resources properly
Improving management capabilities with regard to resource management
Developing better policies regarding use of resources
Extending systems to monitor capacity, utilization and allocation of resources
